TikTok is introducing a new feature that enables them to lessen the amount of AI-made media appearing in their feeds. This move comes as the service announced that it now features more than 1 billion AI videos.
Trial and Implementation
The update is being tested over the next few weeks before a full-scale launch. This development coincides with a rise in content created by AI, driven by emerging content generation software.
AI Proliferation Online
Recent reports that nearly 10% of the quickest rising channels on another major platform only show clips produced artificially. A significant portion of this material is considered low-quality AI content, a label for substandard, factory-style content that is often illogical or bizarre.
Our research shows that many people enjoy content produced via AI tools, including computer-generated images to science explainers, and we intend to give people the power to adjust the amount of that, depending on their own preferences,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are currently over a billion videos on its app labeled as AI-generated. Overall, more than 100 million pieces of content are uploaded to the app each day, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Users will be in a position to decrease or raise the amount of AI-generated videos they watch by opening the content preference setting in the application and picking the AI content topic. Additional categories that can already be adjusted under the tool encompass current affairs, fashion, aesthetics, and movement.
Content Labeling and Policies
The platform’s policies mandate users to tag “realistic” AI-generated content, and it bans dangerous fake videos of public figures or critical incidents. Any believable AI video that is unmarked can be deleted under its terms of service.
In addition, the service will from now on attach an artificially created watermark to content made using its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This measure is designed to stop users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is furthermore establishing a $2m awareness program for experts and organizations to produce educational content about using AI responsibly. This project will assist non-profit groups focused on educating computer science.
Content Safety Approach
The platform has supported its safety measures, during controversy over plans to lay off a large number of review team members in the United Kingdom. It is expected to cut a significant number of roles in its trust and safety department in its British office, with trade unions and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that human moderation would still have a role, but AI can safeguard staff by removing the most distressing content ahead of it is viewed by staff. TikTok reported a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we further consider it’s extremely critical to limit contact with unsafe media as swiftly, which is where a lot of the machine support is making a difference work at speed.”
